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German machinery manufacturer in Shanghai gets a new name

By Lin Hong ( chinadaily.com.cn ) 2013-11-07

German machinery manufacturer in Shanghai gets a new name

The Koerber Schleifring (Körber Schleifring) Machinery (Shanghai) Co, a member of Germany’s Körber Group, recently gets an official name change to “United Grinding”.

German machinery manufacturer in Shanghai gets a new name

Schileifring specializes in grinding machines and that name change reflects a switch in its development strategy and marketing in the face of increased market demand.

German machinery manufacturer in Shanghai gets a new name

The Koerber Schleifring Machinery (Shanghai) Co is in the town of Anting, a part of the Jiading district of the city of Shanghai, where it settled in 2008.

The Koerber Schleifring (Körber Schleifring) Machinery (Shanghai) Co, a member of Germany’s Körber Group, recently got an official name change to “United Grinding” in a move to increase its global market, especially in China.

Schileifring specializes in grinding machines and that name change reflects a switch in its development strategy and marketing in the face of increased market demand.

The Koerber Schleifring Machinery (Shanghai) Co is in the town of Anting, a part of the Jiading district of the city of Shanghai, where it settled in 2008. The company has done well there and has grown into a leader in China’s grinder business, with revenues of 190 million yuan ($31.16 million), last year.

Edited by Lin Hong and Roger Bradshaw

 

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