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Totole’s first experiential marketing shop opens in Shanghai

( ) 2013-11-28

Recently, Shanghai Totole Food Co, cooperating with the Shanghai metro network, launched its first experiential marketing shop in Hailun Road Station, the transfer station of Shanghai Metro Line 4 and Line 10.

The shop covers an area of 53 square meters and has a striking yellow color. It is the first 360-degree marketing space to provide different services such as brand display, product exhibition, sales and tasting. It is equipped with a 70-inch interactive multimedia touch screen and a central cash register system. Phone consulting and Wi-Fi are also available.

The shop provides consumers with a fresh shopping experience. Compared with advertisements, such physical stores allow consumers to try products directly, helping increase consumer confidence in its products.

Edited by Lin Hong and Michael Thai



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