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New culture, ICH store opens in Jiading

( english.jiading.gov.cn ) 2021-09-30

New culture, ICH store opens in Jiading

The new store named Yinxiang Jiangnan or "Impressions of Jiangnan" is opened to the public in Nanxiang Incity Mega in Jiading district. [Photo/WeChat account: sh-jiading]

A new store named Yinxiang Jiangnan or "Impressions of Jiangnan" opened to the public in Nanxiang Incity Mega in Shanghai's Jiading district on Sept 29, marking a new must-go tourist destination in the district.

The store was built with traditional Jiangnan-style decorations, integrating art and creativity. Relying on the cultural creation brand "Yipin Liufang", the store will help boost the development of cultural and creative design in Jiading.

Located on the basement floor, the store's exhibition area showcases the beauty of Jiading across four seasons, with wisteria, lotus, ginkgo, waxberry and other Jiading characteristic flowers serving as decorations.

Nearly 20 cultural and creative products are displayed in the exhibition area, presenting Jiading characteristics with traditional Red culture, Shanghai culture, and Jiangnan culture.

The experiential area located on the fourth floor will provide residents and visitors with culture experience activities featuring intangible cultural heritage items like enamel ware drawing.

New culture, ICH store opens in Jiading

Cup mats are decorated with nine Jiading elements, such as Jiading Fahua Pagoda, Jiading bamboo carving, Yellow grass weaving, the Shanghai-Jiading Expressway, Jiading Confucius Temple, and the first Fenghuang car assembled in Jiading. [Photo/WeChat account: sh-jiading]

MAIL TO DISTRICT CHIEFjiading@jiading.gov.cn

ATTRACTIONS

Jiading Fahua Pagoda

The Fahua Pagoda, 40.8 meters tall, is a square, brick-wood structure with seven stories, accessible by ladders.