Sino-ADI Development Base of Advertising & Creativity is located in the Industrial Innovation Center of Jiading Industrial Zone in an area covering 200 hectares.
It has an oriental advertisement development history museum, an oriental consumer behavior research center, a global creativity scientific and technical training base, and a global advertisement science and technology review center. The base completed construction in 2012 and has become one of the world's leading creative scientific and technological industry bases with an annual output value worth 12 billion yuan ($1.96 billion).
The base aims to grow into the biggest well-known advertising creativity science and technology base containing the most categories in China and the world. It hopes to integrate resources by clustering industry chains to achieve industrial expansion and brand promotion.
The Jiading Industrial Zone where the base is located has hosted the China Advertising Forum three times already and has signed contracts with more than 100 famous media and advertising agencies at home and abroad to develop and build the base together.