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Scholars discuss public service advertisements

( chinadaily.com.cn ) 2017-09-25

 

A good public service ad should strike a chord with the public and respond to the varying social circumstances, states Zhang Guohua, president of China Advertising Association. [Photo/ xinhuanet.com]

Yang Mingpin, Deputy Director of the Development Research Centre of the State Administration of Press, Publication, Radio, Film and Television, suggests attracting private investments in order to improve the quality of public service ads. [Photo/ admaimai.com]

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