Signed jerseys of legendary players are on display at the LaLiga Club themed exhibition in Shanghai. [Photo/jiading.gov.cn]
The LaLiga Club Experience Tour made its China debut at Nanxiang InCity Mega shopping mall in Jiading district, Shanghai, on Aug 2. It offers football fans an interactive and immersive LaLiga experience, as well as a unique blend of commerce, culture, tourism, and sports.
The ground floor of the mall featured a LaLiga Club themed exhibition that recreates match scenes with interactive installations. It also features nine highlight areas like the LaLiga Hall of Fame and the Player Tunnel. Fans like Dai Yinqi, a Real Madrid supporter, praised the exhibition for its attention to detail and the chance to see signed jerseys of legendary players.
The event offers LaLiga Club simulated airplane experience. [Photo/jiading.gov.cn]
A large model airplane was also unveiled as part of Mega's special LaLiga Club experience. The mall's sports facilities and healthy lifestyle promotion align well with LaLiga's international sports spirit. Limited-edition Mega x LaLiga passports will be issued, and LaLiga legends are scheduled to make appearances and interact with the fans.
Luca Sandron, LaLiga's China representative, emphasized their goal to bring LaLiga closer to Chinese fans.
Football fans buy sports clothing at the mall. [Photo/jiading.gov.cn]