Amorepacific's booth at the sixth CIIE. [Photo/jiading.gov.cn]
As the seventh China International Import Expo (CIIE) approaches, cosmetics giant Amorepacific is gearing up for its seventh consecutive appearance at the event.
This year, the company will showcase refreshed brand images and cutting-edge beauty technologies across its six major brands, including Sulwhasoo, AP Beauty, Ryo, Laneige, Innisfree, and Mamonde, presenting over 100 products, including more than 20 new releases and debuts.
Amorepacific's booth has historically been one of the most popular booths at the annual CIIE. For the seventh CIIE, the company has designed a 504-square-meter booth to highlight its innovations, brand history, and social responsibility efforts. Visitors will experience a blend of technology and aesthetics through diverse interactions and informative sessions.
Amorepacific's AP Beauty, a high-end technological skincare brand recently introduced to the Chinese mainland, will make its debut at this year's CIIE and globally debut its anti-wrinkle night mask.
In addition, Ryo will debut its exclusive repair hair mask. Sulwhasoo, Laneige, and Mamonde will also unveil new products and brand images, promising more surprises for visitors.
Since its first time participating, Amorepacific has consistently brought cutting-edge beauty technologies and products to the Chinese market through the CIIE platform. Innovations such as 3D-printed masks and scalp health testers have been hits at past expos. Many of its products, after making their global debuts at the CIIE, have earned widespread acclaim.
An Amorepacific representative emphasized the company's success in leveraging the CIIE's "spillover effect" and its commitment to China's new development pattern. Amorepacific will continue to deepen its presence in the Chinese market, offering more innovative beauty products and services.