The SAIC Design Center wins two prizes at the 2025 iF Design Awards. [Photo/jiading.gov.cn]
The SAIC Design Center from Shanghai earned significant recognition at the 2025 iF Design Awards ceremony in Germany.
Its projects, the MG EXE181 and the Next-Generation Intelligent Cockpit Human-Machine Interface, won the iF Concept Design Award and the iF UX (User Experience) Design Award, respectively.
This marks the third year in a row that the SAIC Design Center has been honored in the iF Product User Experience category.
The iF Design Award, established in 1953, is one of the world's top three design accolades. It recognizes outstanding global design achievements across various fields, including product design, user experience, and interior architecture. Known for its stringent criteria, the iF Design Award is often called the "Oscars of the design world", highlighting future industry trends.
The MG EXE181's design pays tribute to MG's legendary EX181. [Photo/jiading.gov.cn]
The MG EXE181 was created to celebrate the centenary of the MG automobile brand in 2024. This model pays tribute to MG's legendary EX181, which set land speed records in the late 1950s. The MG EXE181 continues MG's tradition of style, innovation, and efficiency, positioning itself as a pioneer for future designs.
The Next-Generation Intelligent Cockpit Human-Machine Interface was developed by the SAIC Design Center's Human-Machine Interface team. With a user-centric design, the interface reduces cognitive load and learning costs using advanced system algorithms. Its natural and clear UI design facilitates seamless interaction, simplifying complex tasks.
The SAIC Design Center, located in Anting town, Jiading district, is one of Asia's largest automotive design and research centers. Featuring a virtual reality center, expanded styling platforms, and creative spaces, the center enables more Chinese-designed vehicles to excel on the global stage.
The SAIC Design Center is one of Asia's largest automotive design and research centers. [Photo/jiading.gov.cn]