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Amorepacific to unveil exciting lineup at 8th CIIE

( english.jiading.gov.cn ) 2025-11-03

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Amorepacific's CIIE booth. [Photo/jiading.gov.cn]

Amorepacific is set to captivate attendees at the eighth China International Import Expo (CIIE) with its "Embrace Beauty, Embrace Innovation" theme.

Marking its eighth year at the event, the global beauty leader will showcase nearly 300 products, including over 20 new launches in China, spanning skincare, makeup, and personal care. This lineup underscores Amorepacific's commitment to innovation and consumer satisfaction.

A major highlight is the offline debut of AESTURA, Amorepacific's professional skincare brand renowned for sensitive skin treatments, which is expected to attract significant attention.

The exhibition space creatively integrates technology with aesthetics, featuring the brand's iconic "camellia" motif. Two main zones, "Crafted Beauty" and "80 Years of Beauty Legacy", provide an immersive experience with technology sessions, a HERA makeup show, and live online broadcasts.

Coinciding with its 80th anniversary, Amorepacific will unveil its new vision, "Create New Beauty", reflecting its commitment to growth in the Chinese market.

Previous CIIE appearances have been successful, with products like Sulwhasoo's Timetreasure line becoming bestsellers. AESTURA has also expanded its presence with flagship stores on Tmall and JD.com.

The CIIE serves as a crucial platform for foreign companies looking to integrate into the Chinese market. Since 2018, Amorepacific's participation has highlighted its dedication to China.

An Amorepacific spokesperson emphasized the company's commitment to delivering high-quality, personalized, and sustainable beauty experiences to Chinese consumers, deepening its local operations.

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