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Jiading Shopping Festival kicks off in Shanghai

( english.jiading.gov.cn ) 2026-04-29

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The opening ceremony of the 2026 Jiading Shopping Festival is held in Shanghai's Jiading district on April 23. [Photo/jiading.gov.cn]

The 2026 Jiading Shopping Festival has begun in Shanghai's Jiading district on April 23, featuring over 100 activities to boost local consumer spending.

The festival integrates various events with shopping experiences, combining sports, consumption, and entertainment.

The shopping festival showcases Jiading's unique role as a hub for the automobile industry. Ticket holders for car racing events can enjoy exclusive perks. Additionally, a car purchase subsidy program is available until May 31.

The festival offers special discounts during major holidays and caters to a wide range of demographics, focusing on the needs of seniors, couples and young consumers. It also promotes local culture and tourism while leveraging online platforms to bring Jiading's quality products into more homes through livestreaming and digital marketing.

Participants can take part in the "You Share, I Pay" raffle, which offers prizes such as shopping vouchers and the opportunity to use cars.

A major highlight is the fifth Jiading Xiyunlou Coffee Festival, featuring over 200 exhibitors and 40 activities. Visitors can enjoy a variety of coffees and explore stalls offering crafts and local foods, with traditional performances enhancing the festive atmosphere.

"This year's coffee festival includes global coffee showcases, art performances, and more, attracting brands from Türkiye and Yunnan," said Jiang Lizhou, general manager of the Xiyunlou commercial area.

MAIL TO DISTRICT CHIEFjiading@jiading.gov.cn

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